Caribbean Airlines Announced As The Presenting Sponsor of Reggae Sumfest

Caribbean Airlines Limited, a leading regional airline with over 16 years of excellence in air travel, is proud to announce its partnership as the presenting sponsor of Reggae Sumfest, the largest music festival in Montego Bay, Jamaica and the Caribbean. 

Reggae Sumfest which is celebrating its 30th year, has evolved into a week-long series of diverse activities including an Artisan Village and the Sumfest Mall which will have authentic Jamaican crafted items on sale.

This exciting partnership will extend for the next two years and will be prominently showcased through a special decal on one of Caribbean Airlines’ new Boeing 737-8 aircraft.  

Since its inception in 1993 Reggae Sumfest provides a platform for talented Jamaican artistes to perform on a global stage, giving them the opportunity for international exposure. It holds special significance as it brings reggae music back to its roots in Jamaica. The event also contributes to the economy of Montego Bay as attendees patronize the hotels, restaurants and other attractions. 

In commenting on this development Garvin Medera, CEO of Caribbean Airlines said:  “We are thrilled to once again be the presenting partner of Reggae Sumfest, one of the most iconic events in the Caribbean, especially as the promoters celebrate the 30th anniversary. This partnership started in 2019 but was paused due to the pandemic.  However, we’ve re-connected, as Caribbean Airlines reinforces our commitment to promoting Caribbean culture.  Further, as an airline that is dedicated to connecting people across the Caribbean and beyond, this partnership makes perfect sense.”

Photo 1: CEO of Caribbean Airlines, Garvin Medera (right) with Reggae Sumfest promoter Joe Bogdanovich on the revealing of the Reggae Sumfest decal  on Caribbean Airlines aircraft at Norman Manley International Airport, Jamaica.

Photo 2 top right: The Caribbean Airlines Team of CEO, Garvin Medera (centre) and from left, General Manager Jamaica, Trudy Chin, Head of Corporate Communications, Dionne Ligoure, Executive Manager, Marketing & Loyalty, Alicia Cabrera, with Reggae Sumfest promoter Joe Bogdanovich.